There are many methods you can use to get visitors to your internet marketing opportunity. Here we will cover the basic methods.
First, when I started out, I never realized there are 2 main types of traffic, short term and long term. I only learned "short term" traffic, and taught that to my teams, which started to hurt my ability to grow as leadership of the team started to take more of my daily time. (In turn, it hurt my team leaders over time as well - at least until we learned longer term methods as well)
The few types of short term traffic I started with were PPC (pay-per-click), ezine solo ads, and traffic exchanges. The team quickly duplicated through ezine ads and traffic exchanges as these were highly duplicable and easy for ANYONE to learn. I usually steered people away from PPC as I had extensive training around it, but yet still struggled to get it just perfect. (the learning curve is MUCH higher compared to other traffic methods)
Other short term traffic methods include banner/text-link advertising, and classified ads (online or offline).
Long term traffic methods can range from article marketing, Forum/groups/commenting on other's blogs/websites (this can be short term as well), press releases, social marketing, video marketing, podcasting (audio), blogging, and SEO (Search Engine Optimization).
Some of these methods can be both short term and long term traffic. A great example would be that you start a forum thread that really stirs up controversy, and then drives a LOT of traffic and people to view everything there. If you have your links/website in there...there's a good chance you could get a surge of traffic. Now, if it's like most controversies, it will die down quickly, eventually getting little to no traffic. (Which then makes it a short term method)
However, if you start a forum thread that generates a consistent, or even growing level of interest & traffic over time, you will have visitors coming for weeks, months, and sometimes YEARS back to your site/links.
There is much more detail that can be given about all of the mentioned traffic methods. In the coming weeks I will address many of them and give you much more detail about how they work, and even give you advice to help plan out your marketing campaigns.
